Personalize your message using program's support for mail merge. It is a known fact that subscribers respond much better when your message mentions their name. By personalizing the email you are showing that you care about your relationship with the customer.
The software makes it easy to create personalized messages. For instance, to put your recipient's first name, you would insert a data field into your message. Then, when the message is being delivered, the data field is replaced by the first name of the recipient the message is being individually sent to.
Below you can see a fragment of a sample message template and how the personalized message will look when it is delivered to one of the subscribers.
Message template:
Dear $(To-First-Name),
Thank you very much for your last email...
Personalized message:
Dear John,
Thank you very much for your last email...
For best effect, put name of the customer into the subject of the message: "Message from Acme to John Smith". With that SPAM floating around most of us never go beyond the subject while scanning the mailbox. Creating a personalized message subject increases the likelihood of the message being opened 5-7 times.
And please always remember that making your messages sound personal and friendly goes a long way towards making the sale.
